Founder Coaching
Founder coaching for the decisions you keep carrying
Book a CallFounder coaching is a working conversation focused on how you make decisions, lead people, and handle the responsibilities of building a business. I help you examine a real work situation, choose a next step, and review what happens when you try it. The focus is practical action in your role as a founder. The comparison of ontological and executive coaching separates the method from the organisational context.
Founder coaching for the decisions you keep carrying
You have people to discuss the business with. It can be harder to find somewhere to examine your own part in what keeps getting stuck.
The decision you keep reopening. The conversation you keep putting off. The work you delegated but still check every evening.
I offer a place to slow one of those situations down, see your options more clearly, and decide what to do next.
When everything comes back to you
You might recognise one of these situations:
- You ask your team to take ownership, then step in before they have the chance.
- You know a conversation needs to happen, but keep waiting for a better moment.
- You keep adding priorities because choosing one feels like letting the others fail.
- You have built a role that leaves little room for the work you actually want to do.
You do not need a polished explanation of the problem. A recent example gives us somewhere useful to begin.
How coaching works
Bring one real situation. We start with something happening in your business now. What decision needs making, what conversation needs having, or what responsibility needs to move?
Look at what is shaping your response. I ask questions that help you distinguish what you know from what you are assuming. We look at the constraints, the trade-offs, and the choices you may have stopped considering.
Choose something to try. That could mean preparing a clear request, agreeing what a delegated task actually includes, or deciding what you will stop taking on. You choose the action and remain responsible for the decision.
Review what happened. At the next session, we work with the result. What changed, what was harder than expected, and what needs adjusting?
What progress could look like in your business
Progress needs to mean something outside the session.
For you, that might be a decision made with clear criteria, a difficult conversation held without another week of delay, or a piece of work your team can own without checking every detail with you.
We agree what you want to change and how you will recognise movement. I cannot promise revenue, a funding outcome, or a fixed timeline.
Coaching or therapy?
Coaching gives us a clear work-related focus and room to practise a different response. Feelings can be part of that conversation, especially when a decision carries personal weight.
Therapy offers space for deeper emotional or relationship patterns, including questions about identity, loss, or the pressure to keep proving yourself. If that is closer to what you need, read about therapy for founders.
We can discuss the distinction on the intro call. I will be clear about the scope of the work before we begin.
My training and how sessions work
I am a Certified Executive Coach through Escuela Europea de Coaching, an ICF Level 2 program. I also hold a Brain-Based Coaching Certificate from the NeuroLeadership Institute.
I am an advanced Gestalt trainee working under EAGT-accredited supervision. That is my Gestalt training status; the service described on this page is coaching.
- Session length: 60 minutes.
- Rhythm: Weekly or bi-weekly.
- Language: English.
- Location: I am based in Valencia and work online.
- Coaching format: In person in Valencia, or online (Google Meet).
- Fee: Agreed before we begin; I explain it on the free intro call.
Start with the situation on your mind
In a free 30-minute intro call, you can tell me what you want help with, ask how I work, and check whether coaching is a fit. We can also discuss current availability and the practical arrangements.
Bring the decision you are circling or the conversation you have not had. That is enough to start.
30 minutes · English · Valencia + online