About Alex Zah | Gestalt Therapist & Coaching in Valencia

My transition from high-performance marketing to Gestalt therapy—and why regulation and presence change everything.

My Journey: From High-Performance to Therapy

The Day I Stopped Running.

For 12 years, my life was measured in metrics. I managed millions in ad spend, built businesses, and traveled to over 20 countries as a digital nomad. On paper, I had "made it."

But inside, I wasn't running toward something—I was running away.

I wasn't just "stressed." I was in deep pain. I felt a rooted isolation that no amount of travel could fix. I made choices from a place of survival—people-pleasing, choosing the wrong relationships, enduring heartbreaks, and living far away from family. I was successful, but I was numb.

"I realized that the Universe doesn't give you the opportunity to make money from what you *want*. You are given the opportunity to make money only from the thing you were *chosen* for."

The Shift: Finding Regulation

I spent years in therapy. I tried different approaches, coaches, and strategies. They helped me understand why I was in pain, but they didn't stop the pain.

Then I found Gestalt. It wasn't about analyzing my past; it was about feeling my present. After a few months, something shifted. I remember drinking a cup of coffee and realizing it tasted different. The same coffee, the same life, but suddenly, the world felt vivid again.

My therapist explained: "When you learn to stay with what’s here—safely—your system reorganizes. You make space for life."

The Mission: Bridging Business & Therapy

The desire to work with people was always inside me, but I was scared. I told myself, "You can't make a living just by helping people heal." So I chose marketing. I chose the "smart" path.

But you cannot deny who you are forever. Today, I bridge the gap. I use my 12 years of business experience to understand the pressure you are under, and a therapeutic approach rooted in Gestalt to help your nervous system downshift and integrate.

"You do not need to be 'fixed.' You need to be witnessed. The parts of you that you are trying to hide—your fear, your exhaustion, your anger—are not enemies. They are the keys to your vitality. When we stop fighting them, we get our energy back."

— Alex Zah

Professional Credentials & Training

Advanced Gestalt Training (Ongoing, EAGT Accredited Program) Gestalt Institute of Scandinavia (GIS)
Certified Executive Coach (ICF Level 2 Program) Escuela Europea de Coaching (EEC)
Brain-Based Coaching Certificate NeuroLeadership Institute (UK)
Lefkoe Method Training Lefkoe Institute (Belief Work)

Book a Call Contact Me